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      QR Codes

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      QR codes this, QR codes that. No doubt you have heard the hub-bub about QR codes as a powerful new (are they really that new? They've been around since 1994) mobile marketing tool. If you are not familiar with them, I like to think of QR codes as a web link, in the real world. It's a way for people to use their smart phone to be taken to a website, video, somewhere on the web automatically.

      I recently had a conversation with one of my agents who was a little bit confused about how she could/should be using QR codes in her business. We discussed the pros and cons of putting them here, there and everywhere. On a website, a link would be better than a QR code. However, in the real world, since you can't actually get someone to click on a link when they pick up your flyer, a QR code gives them an easy way to use their smart phone to be taken to a video of the property.......or wherever you want to take them.

      Marketing Your Home with QR Codes

      QR Codes Are Essential for Marketing Your Home

      Maybe you want them directed to your lender to get pre-qualified. Maybe you want them directed to your virtual tour. Maybe you want them directed to a video of you dressed up in a chicken suit screaming "I will lay an egg before you get a better deal on a house". Maybe you want them taken to the video you shot with your Video Camera. It doesn't have to be a flyer. It could be on your postcards that you mail out after a home sells in your neighborhood. The QR code could point them to a video you did about how you rank #1 in Google when someone searches for homes for sale in their sub-division and that's why you were able to sell that last home so fast. Another great idea would be to attach a neighborhood video tour to a QR code on a listing flyer so people can 'get to know the neighborhood' just by picking up the listing flyer.

      The bottom line, I want my agents to get creative with their use of mobile marketing applications. QR codes are the most obvious one, but you may very well have something even better.

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