QR codes this, QR codes that. No doubt you have heard the hub-bub about QR codes as a powerful new (are they really that new? They've been around since 1994) mobile marketing tool. If you are not familiar with them, I like to think of QR codes as a web link, in the real world. It's a way for people to use their smart phone to be taken to a website, video, somewhere on the web automatically.
I recently had a conversation with one of my agents who was a little bit confused about how she could/should be using QR codes in her business. We discussed the pros and cons of putting them here, there and everywhere. On a website, a link would be better than a QR code. However, in the real world, since you can't actually get someone to click on a link when they pick up your flyer, a QR code gives them an easy way to use their smart phone to be taken to a video of the property.......or wherever you want to take them.
Marketing Your Home with QR Codes
Maybe you want them directed to your lender to get pre-qualified. Maybe you want them directed to your virtual tour. Maybe you want them directed to a video of you dressed up in a chicken suit screaming "I will lay an egg before you get a better deal on a house". Maybe you want them taken to the video you shot with your Video Camera. It doesn't have to be a flyer. It could be on your postcards that you mail out after a home sells in your neighborhood. The QR code could point them to a video you did about how you rank #1 in Google when someone searches for homes for sale in their sub-division and that's why you were able to sell that last home so fast. Another great idea would be to attach a neighborhood video tour to a QR code on a listing flyer so people can 'get to know the neighborhood' just by picking up the listing flyer.
The bottom line, I want my agents to get creative with their use of mobile marketing applications. QR codes are the most obvious one, but you may very well have something even better.